行者说网事_(原新乡优化网)-E网尽收 V1.0 绿色免费版http://www.5iphp.com/专注建站优化、营销推广、SEO、搜索引擎、微信营销、移动互联、云计算等互联网问题 九年了-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=433<p>人生有几个九年呢</p>Thu, 12 Jul 2018 11:53:42 +0800 真的很实用的朋友圈效率指南-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=422<p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">微信现在的规则是每个人的上限是5000,超过限额就不允许继续新增联系人。这5000的限制包括你所订阅的公众帐号数量,在最开始的时候单向关注也被计算在内,所以实际上我的个人微信联系人还不到 4500 人的时候就不能继续添加新的联系人了,然后我不得不删除一些订阅号。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">有的朋友会很好奇,这么多人在你的朋友圈里,那你能看得过来么? 你不会信息过载么? 朋友圈内容岂不是要多到爆炸? 不烦躁么? 你的大脑会不会爆炸? 好吧,我又想起老罗的那个「世界是残酷的」段子来了。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">其实这么多人在朋友圈里,说没有噪音是不可能的,但经过几天训练之后,我发现我把朋友圈内容梳理的差不多了,目前的效率相当不差。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">怎么做的呢? 非常简单。我设定了一些规则,对滥用朋友圈的人,我会做如下「处罚」:</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">1.不看对方的朋友圈内容;<br style="margin: 0px; padding: 0px;"/>2.不让看我的朋友圈内容;<br style="margin: 0px; padding: 0px;"/>3.以上两条叠加;<br style="margin: 0px; padding: 0px;"/>4.加入黑名单;<br style="margin: 0px; padding: 0px;"/>5.删除联系人。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">举一些例子:</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">1.发各种软件垃圾信息到朋友圈的,直接选择设置朋友圈权限,以后设置以后不看对方的任何信息;</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">2.发送私人信息给我,集赞领奖品的,加入黑名单,以后不能发信息给我,相互也看不到更新;</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">注:我估算了一下,1和2的人加起来没有30%也至少有20%,世界上贪小便宜别人给几块钱就舍得骚扰别人的逗比就是多啊…</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><img style="margin: 0px; padding: 0px; width: auto !important; height: auto !important; visibility: visible !important; max-width: 100%;" src="http://www.5iphp.com/zb_users/upload/2016/08/20160806174828_93301.jpeg" data-src="http://www.5iphp.com/zb_users/upload/2016/08/20160806174828_93301.jpeg" data-ratio="0.8557312252964426" data-w=""/></p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">3.做代购的,卖佛珠的,卖心灵鸡汤的,删除联系人(前提是一不小心把这些人放进来的话);</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">4.发送标题党内容的类似「是中国人就转起来」「央视已经证实的医疗大骗局」「癌症真相」… 一般这种人都是没大脑的,直接屏蔽他的内容即可,但是要让他看到我的朋友圈更新,我要给他反向洗洗脑 - 让他多看几条靠谱的微信常识。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">5.跟我私信没完又没个正经事的,拉黑。这种人十句话都说不明白一个事儿,朋友圈也不会有任何值得看的信息。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">记住,坚决不要手软。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">最后,有一些怪异 ID 的,用各种奇怪字符的,手工给修改一下「备注名」,不费电。视觉效果好多了。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">然后我的朋友圈内容就清净了。放心吧,剩下的这些人一天也产生不了多少信息。你以为人人都像我一样每天能在朋友圈更新十几条内容的么?</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">这么做的副作用是,你也不知道哪些人把你给屏蔽了,不过没事,即使别人屏蔽我,对我没有任何损失。我的建议是,如果屏蔽我,干脆把我从联系人里删除,我也好删掉你,以便给别人腾地方,毕竟还有人想看我的朋友圈内容还进不来呐。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><span style="margin: 0px; padding: 0px; color: #333333; font-family: Avenir, sans-serif; font-size: 17px;"></span></p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">我不知道那些叫唤着要退出朋友圈的人都是怎么想的,你在朋友圈能看到什么样的内容,完全看你结交了一些什么样的人,其实本质上取决于你自己是个什么样的人。</p><p>&nbsp;</p>Thu, 20 Oct 2016 13:31:20 +0800 实用的朋友圈小攻略-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=421<p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><span style="margin: 0px; padding: 0px; color: #C00000;">朋友圈小技巧,希望能有些帮助</span></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">1.发朋友圈字数最好不超过6行,太多了会折叠,效果不好。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">2.图片张数要看好,注意整齐。1张、4张、6张、9张为佳。</p><!--more--><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">3.朋友圈不要专门处理客怨(客户投诉),因为微信注重隐私、关系链封闭,你处理得再好,也只有你和客户的共同好友才能看见。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">4.朋友圈封面也是可以当广告位的。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">5.若是用来做营销,头像和昵称最好不要是花花草草、狗猫宠物之类。因为你的头像和昵称也是你个人品牌的一部分。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">6.要善于利用点赞功能。当你持续在你客户需要赞的时候满足客户的被赞需求,客户可能会喜欢上你的。把自己卖出去了,产品也就卖出去了。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">7.想要通过点赞留下广告的话,最好评论一下。因为,你的评论是会把你的昵称独立一行显示完全的,而点赞后会是,每个点赞人的头像排成一行。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">8.少做硬广告,除非必须。软广告或有趣味的广告,客户是很有可能主动帮你传播的。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">9.少转发一些不知所以然的伪正能量、诅咒之类的信息。没有人会喜欢。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">10.可以适时在朋友圈帮客户做一下软广告,同时也是自己的软广告。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">欢迎补充。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">如果觉得有用,请点赞或分享,谢谢!</p><p>&nbsp;</p>Sat, 13 Aug 2016 17:42:25 +0800 为烂产品做运营,是怎样一种体验?-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=419<p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><span style="margin: 0px; padding: 0px; text-indent: 2em; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">我相信不止是我,很多做产品运营的同学都吐槽过:产品经理就不能给点力吗?好好做产品能死?这么渣的产品我怎么推?辛辛苦苦拉来的新用户看到渣产品照样最后都走了,跟竞品比实在是差远了。扪心自问,这些话你是不是也说过?</span><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">其实换个角度,产品经理也在吐槽我们:卧槽老子做的这么牛逼的产品,那帮傻逼运营怎么不会推广,你们去做地推啊,做个H5引爆朋友圈啊!****后面我就不继续了,大家可以脑补。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; white-space: normal; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: rgb(255, 255, 255);">1、为什么会有这么多“烂产品”?</strong><span style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: #FFFFFF;"></span></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; white-space: normal; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: rgb(255, 255, 255);"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></strong></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">有句话值得大部分产品经理、产品运营人员细细品味:</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">站在用户的角度去装逼,人人都是装逼经理。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">“烂产品”,多半还是心态问题。认为自己正在做一个烂产品,那要看你站在什么角度来看,我们都会说用户会这样想会那样操作,多半还是在说自己的行为,真正能跳出自己经验和视角的局限性的人不多。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">有人说,我自己就是用户啊,所以我的想法就代表大众用户的想法,不信去团队里随便拉几个人过来问问就知道了。这其实是不对的,这种方法就像政治学里的民粹主义,会直接把产品带到沟里而不自知,而偏偏很多团队正在这条路上高潮中。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">定义一个产品是否为“烂产品”,其实是要跳出自己所处的角色来看的。对用户的同理心要强大,产品sense这种听起来玄乎实际上存在的能力还是有些卵用的,但是很多人即使有着PM的title也不一定有,但大家都觉得自己有。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">为什么会有这么多烂产品?不可否认的确存在烂产品,而且如果严格来定义好产品的标准,大部分都是烂产品。但很多人不愿意承认的是,其实在说产品烂的时候,并不是真正在说产品,而是试图把整个项目不成功的原因归结于团队里的其他角色。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">一个产品做不好,是产品、运营、研发团队本身,公司文化、资源等多方面的原因,文化与资源属于外在条件,实际可控的其实只有团队内在本身。在做产品这件事上,短板效应并不适用。当其中一块板太短时,但其他的板做到足够长,短期内是有机会弥补的,同时需要短板也能后期补上来,具体如何做?白崎在后面会谈到。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; white-space: normal; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: rgb(255, 255, 255);">2、如何来定义“烂产品”?</strong><span style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: #FFFFFF;"></span></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; white-space: normal; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: rgb(255, 255, 255);"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></strong></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">烂产品不是你说烂就是烂,也不是产品经理说好就是好。肯定还是得有一个量化的标准,如何定义“烂产品”?来看实际的用户体验,白崎给大家总结了以下四个思考层面,挨个来检验下之后再来回答你的产品”烂”在哪儿。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">核心层面:</strong></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">产品方向是不是有问题,用户真的有这个需求吗?大部分产品失败的原因其实是老板一拍脑袋,把自己的需求当成大众需求了。这个层面的烂,才是最核心最要命的烂,基本属于没救了。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">功能层面:</strong></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">你的解决方案用户认可吗?和竞品相比是否有独特的卖点?你的卖点是从用户需求倒推的还是因为你有这个独有资源所以成为卖点的?</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">这个层面的烂还有救,因为可以迭代可以修改。最简单的办法就是去学习竞品,学不会就一模一样地抄啊,没什么不好意思的,但是连抄都抄不会那还是别做了。很多产品经理不愿意抄,觉得没面子,所以喜欢抄一半然后自己掺一半水,美其名曰微创新,这样不至于被戴上抄袭的帽子,但我也见过抄成四不像的,到最后还是没法用。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">还有一种情况,基本每个产品都会有自己的独特卖点,也就是核心价值。核心价值的来源有两种,一种是真正挖掘用户需求,从而产生独特而受用户认可的解决方案,但现在各个行业都是红海,能做的东西大部分都被人已经做了,独特价值还挺难的。另外一种是资源倒推产品方向,也就是说产品在开始做的时候就已经想好了,因为只有我才有这个资源,所以觉得很适合,产品一定会成功。这条路有风险,独特性满足了,但用户是否认可就要打个问号。比如微信读书这款产品,号称核心价值是腾讯最牛逼的社交关系链,因为这个的确是腾讯才有的资源,但其实对微信读书这款产品没什么卵用,也就产品出来时PR效果好一点。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">性能层面:</strong></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">你的APP多久崩溃一次?启动速度需要几秒?数据及时吗?闪退吗?用户信息会泄露吗?数据库被拖库了吗?这一层更多是研发人员所努力的事情,性能层面做得好用户不会夸,但做得不好用户一定会骂。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">视觉交互层面:</strong></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">颜色好不好看?交互是否符合习惯?大部分入门级的产品er和运营er还停留在吐槽视觉层面的阶段,因为其他的角度不懂,说不上来,也只能谈谈颜色聊聊手势了。视觉和交互是用来锦上添花的,并不存在哪个产品是因为视觉和交互好而有很多人用,但会有用户因为不喜欢设计风格而流失。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; white-space: normal; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: rgb(255, 255, 255);">3、当你为一个“烂产品”做运营时,怎么办?</strong><span style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: #FFFFFF;"></span></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px; line-height: 21px; font-family: tahoma, arial, 宋体; font-size: 14px; white-space: normal; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; background-color: rgb(255, 255, 255);"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></strong></p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">人一生中总要碰到那么一两个人渣,谁也不敢保证哪天遇到一个烂产品,而你又需要为这个烂产品做运营,怎么办?</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">当仔细对照完以上四个层面后,发现核心层面的烂是真的烂了,也就是产品方向有问题,属于跑偏的状态。这个时候你该去跟产品经理聊聊了,能改咱们赶紧改,但如果船大不好调头了,趁早离开才是正确,没有必要为一个失败的产品浪费自己的时间,只会积累大量的教训而非经验。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">另外一种,你认为的烂产品只是目前团队力量有限,努努力还是有希望改进的,这时候更多地要想想产品运营能为这个烂产品做些什么?</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">首先是承认产品烂,不要自欺欺人,明明有问题但却掩盖的团队不要继续待下去,掩盖的人多半是害怕问题暴露了需要承担责任。在现有的产品条件下,挖掘对已有用户的价值点,多半烂产品还是有一些用户的,甚至是每天都在用忠诚用户,发掘闪光点,也是寻找自己在行业里的位置。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">其次,协助产品经理去改进产品。大部分运营人员会和用户做接触,将用户的重要反馈汇总后提供给产品经理,从运营角度一起去和产品经理考虑产品怎么改。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">最后,当产品不行了的时候,运营要补上去。从运营层面提供服务价值,降低用户对功能层面差评的感知。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">用今天看到的一句话作为结束,也是自己的一点思考。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">你知道得越少,就越容易固执己见。</p><p style="font: 14px/28px tahoma, arial, 宋体; margin: 0px 0px 15px; padding: 0px; color: rgb(37, 37, 37); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">为“烂产品”做运营是怎样一种体验?那就是又做运营还要把自己当作产品经理去思考的体验。</p><p><br/></p>Tue, 09 Aug 2016 17:32:14 +0800 漫谈社会化植入广告:润物细无声才是好广告-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=425<p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">我们讨厌广告,大多数时候当我们在遇到电视广告时,总会拿起遥控器转换到其他频道。但也有些时候也可能会心甘情愿地看完一段广告,比如NIKE的广告。<br style="margin: 0px; padding: 0px;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">NIKE的广告与众不同之处在于,当大多数广告都在利用几十秒的时间尽量多地自夸产品的外观、性能的时候,NIKE却用几十秒的时间给大家演了一部优秀的短片,它只在短片的结尾露出NIKE的logo和slogan:Just do it。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">这 样的广告如果不看到最后,你甚至都不知道是什么广告,但神奇的是这样的广告却可能吸引你一直看到最后。广告的至高境界在于不让观众厌烦,反而吸引他们心 甘情愿地看到最后,在这点上NIKE无疑做到了最好。NIKE的广告给人的感觉不是在做一部传统广告,而是在做植入性广告——将自己的产品和品牌信息植入 进一部短片中。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><span style="margin: 0px; padding: 0px; color: #E53333;">当然NIKE的广告并不是真正的植入性广告,真正的植入性广告是这样的。</span></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><img style="margin: 0px; padding: 0px; height: auto !important; max-width: 100%;" alt="1.png" src="http://www.5iphp.com/zb_users/upload/2016/08/201608061470477980110716.png" data-ratio="0.5612648221343873" data-w="" data-type="jpeg"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">这个情节是电影《变形金刚3》中的一个镜头,我记得当年在电影演到这里的时候,影院里传来了一阵笑声。一些观众虽然对此稍有微词,但却并没有太多反感,因为这个植入性广告没有打断电影本来的节奏。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">植 入性广告因其隐蔽性和无打断性近年来一直颇受亲睐,但好的和不好的植入性广告还是不同的。比如同样是春晚演出,2009年小品《五官新说》中四特酒的植 入广告可称精彩(“星期二喝二锅头,星期五喝五粮液,星期六喝金六福,那么,星期四呢?还可以喝四特酒嘛。”),而2011年赵本山小品《同桌的你》中国 窖的植入广告却遭到大众恶评。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><span style="margin: 0px; padding: 0px; color: #E53333;">好的植入广告可以如“润物细无声”一般既不打断观众,又使产品或品牌给观众留下印象;而不好的植入广告则生硬、牵强,使观众反感。</span></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><img style="margin: 0px; padding: 0px; height: auto !important; max-width: 100%;" alt="2.png" src="http://www.5iphp.com/zb_users/upload/2016/08/201608061470477992458675.png" data-ratio="0.51" data-w="300" data-type="jpeg"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">传统植入性广告目前在电影、电视、娱乐节目等媒介中广泛运用,而社会化媒体时代的来临,使植入性广告有了更广阔的发挥空间。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: #E53333; background-color: #FFE500;">社会化植入广告分析</span></strong></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">2012年鸟叔的江南style风靡全球,如果我告诉你一个秘密:鸟叔的这首MV其实植入了一个产品——雷朋的墨镜,你会不会大吃一惊?</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">别 担心,其实我只是开个玩笑,哦不,打个比方,如果鸟叔的江南style真的植入了墨镜或者马场的广告,你还会不会喜欢?至少我依然喜欢,因为江南 style本身就是一曲招人喜欢的MV,并且这两个植入广告并没有影响到我观赏这首MV。相反,我可能还会去调查:这么有型的墨镜到底是什么牌子的(我刚 百度了下鸟叔墨镜,信息量好大啊)?</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><img style="margin: 0px; padding: 0px; height: auto !important; max-width: 100%;" alt="3.png" src="http://www.5iphp.com/zb_users/upload/2016/08/201608061470478002910208.png" data-ratio="0.842" data-w="500" data-type="jpeg"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">今 年6月,《十万个冷笑话》的最后一集在网络上上演,我浏览了几集发现这个系列动漫中其实有很多植入广告,但是大部分看过的人,都没有对此有所指责。原因 同样是两个,一是这是一系列非常优秀的动漫,它的优秀降低了观众对植入广告的容忍度;二是里面的植入广告并没有打断观众观看的节奏。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><img style="margin: 0px; padding: 0px; height: auto !important; max-width: 100%;" alt="4.png" src="http://www.5iphp.com/zb_users/upload/2016/08/201608061470478015116112.png" data-ratio="0.48221343873517786" data-w="" data-type="jpeg"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">通过上面两个植入广告的例子,我们可以发现<span style="margin: 0px; padding: 0px; color: #E53333;">社会化媒体的特点是网友喜欢传播好内容、好故事,而不是广告。这个特点,使得拥有好内容的植入性广告可以得到传播,从而带动品牌或产品的传播。</span></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: #E53333; background-color: #FFE500;">泰国农药广告和越南痒痒舞</span></strong></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">最近,网络上有两个广告非常火热,一个是号称史上最没节操的泰国农药广告。这个广告的内容是三个美女在一个田间耕地的农民面前跳辣舞,最后三个美女突然变成农药,出现广告。广告因像一部隐含隐晦性信息的电影,而被大量转发。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><img style="margin: 0px; padding: 0px; height: auto !important; max-width: 100%;" alt="5.png" src="http://www.5iphp.com/zb_users/upload/2016/08/201608061470478024779908.png" data-ratio="0.5691699604743083" data-w="" data-type="jpeg"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">另一个广告是号称毁三观的越南神曲痒痒舞,顾名思义,这个广告的内容就是一位越南小伙在浑身发痒的情况下跳的舞,舞蹈直到最后才出现皮康王的广告。这个广告因其恶搞江南style和恶趣味也得到广泛传播。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><img style="margin: 0px; padding: 0px; height: auto !important; max-width: 100%;" alt="6.png" src="http://www.5iphp.com/zb_users/upload/2016/08/201608061470478035790278.png" data-ratio="0.5158102766798419" data-w="" data-type="jpeg"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">这 两个广告就像文章开头的NIKE广告(当然二者的调性是不同的),它们虽然并非真正的植入广告,但却也具备了植入广告的特征,它们都是大量故事(痒痒舞 如果不看到最后你一定会以为是一段恶搞江南style的微视频)少量广告,并且广告并不影响观众对视频的观看,这两个广告就像是将广告植入到微视频中。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">总的来说,这两个广告是在以植入广告的思维做社会化广告,而这正是这两个广告火热的原因。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: #E53333; background-color: #FFE500;">社会化媒体时代如何做好植入性广告</span></strong></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">在社会化媒体时代,品牌或产品比传统媒体时代更适合做植入广告,那么怎样做才能达到更好的效果呢?</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">1.首先要提供优质内容。做植入广告是在提供优质内容的基础上做的,要想让广告得到传播,首先需要让内容得到传播,而观众往往也对拥有优质内容的植入广告有较高的容忍度。如果《十万个冷笑话》不是一部优秀动漫,那么在里面植入广告也没有意义。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">2.深内容浅广告。在社会化媒体上,不要指望网友会去主动传播一个传统广告,网友喜欢传播的是好故事、好内容。制作好内容,淡化广告而非大面积突出广告是社会化广告得到传播的要诀。如果越南痒痒舞的2分钟有1分50多秒是单纯广告,那恐怕没有网友会传播。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">3.植入广告无打断。植入性广告的最大目的便是在不打断观众的情况下传播品牌或产品,如果在植入的内容中大量、反复地强调植入的品牌或产品,那这种广告方式便是本末倒置,而这样打断观众的结果也必然导致观众的不满。</p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(0, 0, 0); text-transform: none; text-indent: 2em; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: normal; widows: 1; font-size-adjust: none; font-stretch: normal; -webkit-text-stroke-width: 0px;">社会化媒体时代,植入广告必将越来越多地出现,但能够引起大家主动转发并达到“润物细无声”境界的植入广告并不多,社会化植入广告之路依然任重道远。</p><p>&nbsp;</p>Sat, 06 Aug 2016 17:58:42 +0800 如何用好微信群?-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=420<p>&nbsp;</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">微信群,既然不得不使用,那就不如尝试高效一点。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;"><span style="margin: 0px; padding: 0px; color: #C00000;"><strong style="margin: 0px; padding: 0px;">1. 最重要的一个好习惯</strong></span>:加入群后,迅速修改昵称,最好改成自己的名字。修改成「名字-部门名」,如果是对外合作,修改成「名字-公司名」,这样别人看信息一目了然。然后到设置里,打开「显示群成员昵称」。</p><!--more--><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: #C00000;">2. 推荐别人的微信号,最好直接推荐微信名片,少发截图</span></strong>。因为截图里的微信号还需要搜索。同样,推荐别人文章最好也是。少发截图,因为截图信息是搜索不到的。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">3. 提到某人,如果要提醒他/她看,<span style="margin: 0px; padding: 0px; color: #C00000;"><strong style="margin: 0px; padding: 0px;">学会使用@语法</strong></span>。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">4.<span class="Apple-converted-space">&nbsp;</span><span style="margin: 0px; padding: 0px; color: #C00000;"><strong style="margin: 0px; padding: 0px;">是否要设置「消息免打扰</strong></span>」? 如果是工作相关的群,最好不要关闭。如果信息噪音过大,可以考虑暂时关闭群消息通知。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">5. 重要的群,设置「<span style="margin: 0px; padding: 0px; color: #C00000;"><strong style="margin: 0px; padding: 0px;">置顶聊天</strong></span>」。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">6. 最重要的,要参与。</p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">7.<span style="margin: 0px; padding: 0px; background-color: #EEECE1;"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: #C00000; background-color: #EEECE1;"><span class="Apple-converted-space">&nbsp;</span>微信的交流变得越来越重要,既然不能摆脱它,那就学会用好。</span></strong></span></p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px;"/></p><p style="margin: 12px 0px 18px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; font-family: Avenir, sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; widows: 1; -webkit-text-stroke-width: 0px;">以上是一些小建议,供大家参考。</p><p>&nbsp;</p>Sat, 06 Aug 2016 17:35:00 +0800 互联网,不仅仅是一个工具-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=418<blockquote style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px 0px 0px 10px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; white-space: normal; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  从2012年开始,几乎所有的资本投资都青睐于互联网等虚拟经济,只要是与互联网相关的项目都会吸引绝大多数投资者的眼球。自打马云成为中国的首富之后,所有的年轻人或者是创业者心目中的英雄似乎全都被互联网界的人占据了。而董明珠这样的制造业企业的坚守者已经成为上个世纪的产物了吗?</span></p><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  中国的商业发展就好比是一个宇宙飞船,它庞大的身躯已经飞行了几百年,而互联网就是一个燃料充足的火箭推进器,根本不足以摧毁或者说颠覆原本的商业体系,只是一个帮助它的工具而已。为什么近几年互联网会炒得如此火爆是因为所有人都看到这互联网这一工具的重要性,但这也仅仅是一个工具而已。</span></p></blockquote><p style="font: 16px/2em &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px 0px 20px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  </span></p><fieldset style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">互联网为何进入传统企业</span></p><blockquote style="margin: 0px; padding: 0px 0px 0px 10px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  传统企业指的是在劳动力密集型的,以制造加工为主的行业中发展生存的企业。其实走到2015年,本质上仔细区分的话已经不存在传统企业了,因为到现在几乎没有任何一家企业没有与互联网接触,否则就都死了。马云曾说:“如果过去20年属于互联网企业,未来30年将属于传统企业,传统企业会因互联网而发生裂变、重构和创新。”所以说互联网公司未来的发展必须是与传统企业一起走的,二者缺一不可。前面也说了,互联网只是帮助传统企业的一个工具而已,那么互联网到底能给传统企业带来哪些实质性的帮助呢?</span></p><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  传统企业的办公管理方式是依赖层层严密的渠道,辅助以大量人力和宣传投入来争夺市场,不仅费时费力而且成本高。而现在大多企业都采用办公OA管理,解决了纸张浪费的问题,电子商务、网店、网络营销等问题。</span></p></blockquote></fieldset><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><fieldset style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">大数据在日常生活中的应用</span></p><blockquote style="margin: 0px; padding: 0px 0px 0px 10px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  大数据已经渗透到日常生活的方方面面了。不知道大家在打开网页的时候有没有发现这样一个现象,一般网页都会有广告,我们非常讨厌广告,但说不定未来我们会喜欢上广告。这对传统企业来说是一个非常好的一件事情,结合到企业的发展中会有非常不错的效果,南昌有做一个面包能做到用户无论想吃哪个各类口味、什么形状的面包,不到两小时一定给你做出来并送到你家去。其实一个面包的生产,从打面,发酵,烘焙,配料加工等等工序一直到面包做出来可以吃是需要至少大半天的时间,但这家公司的面包通过利用大数据在最开始生产之前就知道这个面包会被送到哪个消费者手里,这是不是非常酷炫的事情呢?</span></p><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  客观来看,传统企业能做到与互联网如此慎密的联系是非常不容易的。企业需要沉淀,企业的根要扎到消费者的深处,在这个过程中利用好大数据才能挖掘信息。再引入专业的人才,大胆放手让他们去干。没有传统的企业,只有传统的人,任何时代人才都是最重要的,但也只有适合企业的人,才是真正的人才。</span></p><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  大数据是慢慢积累下来的,有了这些数据之后,接着就是数据分析、用户参与的问题了。互联网大数据帮助传统企业准确地知道用户是什么样子,毫无疑问这样可以提高企业资源的利用。互联网拉近了消费者与生产者的距离,海尔的定制冰箱就是最生动的例子,这一思维也叫作用户思维、服务思维。所以一时间,所谓的对海量用户信息的大数据挖掘、大数据分析、大数据精准营销、广告精准投放等等被各大公司充分学习并提上发展日程。</span></p></blockquote></fieldset><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><br style="margin: 0px; padding: 0px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"/></p><fieldset style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; -ms-word-wrap: break-word !important; min-width: 0px; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;"><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"> 如何正确看待大数据、互联网并合理运用</span></p><blockquote style="margin: 0px; padding: 0px 0px 0px 10px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;"><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  有一个例子:一个美国家庭收到了一家商场投送的关于孕妇用品的促销券,促销券很明显是给家中那位16岁的女孩的。女孩的父亲很生气,并找商场讨说法。但几天后,这位父亲发现,16岁的女孩真的怀孕了。而商场之所以未卜先知,正是通过若干商品的大量消费数据来预估顾客的怀孕情况。类似的大数据挖掘与营销事件在今天更多的发生,于是许多人对个人隐私数据开始提出担忧,开始批判大数据精准营销侵犯了个人隐私。</span></p><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  客观来分析这并不是”大数据“的错,假如女孩不去商场买,或者让别人帮忙去买,那也就没有如此的事情发生了呀,当然这是非常俗的说法。所以这是一个难以分说的鸡生蛋还是蛋生鸡的问题,任何事物都有利弊,如何利用在正确的方向才是我们思考的问题,一味地批判大数据分析对个人用户数据的泄露或滥用是不客观的。</span></p><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  反过来看,“大数据”是不是真的如此讨厌呢?首先是很多用户乐意把自己的各种琐碎细节暴露于社交媒体,而对社交媒体上杂乱无章的海量用户数据进行有序的分类和分析也没有什么不妥,很多时候还提供给社会很多帮助,比如通过大数据我们可以知道在某个时间段某种水果深受大家喜欢,另一种水果大家不喜欢,这时候就可以提供给果农精准的数据,果农就可以合理安排生产的时间。</span></p><p style="margin: 0px 0px 20px; padding: 0px; line-height: 2em; clear: both; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important;"><span style="margin: 0px; padding: 0px; font-size: 14px; -ms-word-wrap: break-word !important; max-width: 100%; box-sizing: border-box !important;">  我们可以看到大数据并不是万能的,也不能被一味滥用,我们必须清晰的认识到它的实质,它能用来干什么,不能用来干什么。其实可以这样理解:人对数据的计算和分析工作如今可能会被机器替代,但是,人的另一部分工作(探测人内心的能力)没法被算法替代。</span></p></blockquote></fieldset><p style="font: 16px/25.6px &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 0px; padding: 0px; color: rgb(62, 62, 62); text-transform: none; text-indent: 0px; letter-spacing: normal; clear: both; word-spacing: 0px; white-space: pre-wrap; -ms-word-wrap: break-word !important; min-height: 1em; max-width: 100%; box-sizing: border-box !important; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); -webkit-text-stroke-width: 0px;">&nbsp;</p><p>&nbsp;</p>Sat, 06 Aug 2016 17:23:38 +0800 备案通过,恭喜自己!-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=417<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;这个站域名<a href="http://www.5iphp.com/" target="_blank">liangtzi.net</a>之前备案被注销掉,有两三年没有操过心,这几天买了景安的快云VPS,备案了一下,感觉速度快了许多,比香港的要快!</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 备案刚刚下来,恭喜自己!<img src="http://www.5iphp.com/zb_users/emotion/default/smile.png"/></p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;同时,做一个小广告:有需要景安的虚拟主机的,通过我这里一律买一年送一年,仅限虚拟主机!</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a title="联系我" href="http://www.5iphp.com/2.html" target="_blank">点击即可联系我!</a></p>Mon, 18 Jul 2016 21:17:45 +0800 刻奇,网络传播的诡异钥匙 -E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=416<div class="rich_media_thumb" id="media"><span style="color: #0070C0;"><strong>刻奇,可能是网络传播的一把钥匙。理解了什么是刻奇,就能明白怎么做网络传播了,尤其是在当下的环境中。</strong></span></div><div class="rich_media_content" id="js_content"><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">先从两个网络传播事件说起吧。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">第 一个是美国社交媒体中很流行的「冰桶挑战」,参加者先用一大桶冷水往头上淋,并点名其他人接受挑战,被点名者如果不接受挑战则要捐100美元给肌萎缩性脊 髓侧索硬化症(ALS,俗称渐冻人症)协会,扎克伯格、比尔盖茨都参加了,国内社交网络然后马上也搞了一轮。有朋友来问有条件的话我会不会加入,我直接就 拒绝了。或许有人会说,这是为了慈善啊,为什么不参加呢? 原因也简单,这是不折不扣的刻奇。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">另 一件事情是曾在朋友圈刷屏的「拯救天才设计师」的传播活动,没错,前腾讯设计师,现在在阿里工作,在国外遇到车祸,据说手术费用昂贵,两家公司不约而同发 起活动,号召网友捐款。两家之所以能够「首次联手」倒也不是各自没有目的,最起码是一个宣传自己业务的机会。两家公司其实就在内部组织一下,也完全能够搞 定这个钱,为什么要通电全国? 我在私下里说了几句感想,<span style="color: #333333; font-family: Avenir, sans-serif; font-size: 17px;">对于一个成年人来说,过了30岁肯定要考虑各种意外风险,否则就是对自己家庭和亲人的不负责。</span>但这次留了个心眼儿,没敢到微博上去说,因为这个时候你不捐款不做声甚至假装没看见也就罢了,如果你去公开的质疑类似的活动,会被网友骂死,诸如「没爱心」「刻薄」「冷漠」之类的指责都可能是最轻的了。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">以上两件事情从某种意义上说都是「正能量」,但这样的正能量如果太多,总会引起一些反感,其共性就是<span style="color: #0070C0;"><strong>情感绑架令人非常不舒服</strong></span>。参与的成本虽说可能不高,可参加者又很容易自我感动,道德制高点一下子就占上了,如果有人不参加或是反对,很容易就被指责。其实就是某种形式的集权主义。这样的活动就是「刻奇」,有人说「刻奇是一定程度上的伪善」,没错。</p><p style="text-align: center"><img src="http://www.5iphp.com/zb_users/upload/2014/9/2014092875558009.jpeg" title="0.jpeg"/></p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻 奇( kitsch )这个词据说起源于欧洲,按照学者朱大可的说法,最初是通过米兰昆德拉的小说以「媚俗」的译法进入中国的。但这个词本身并不够准确,台湾地区的「刻奇」其 实也不够信达雅,但也将就用吧。有一部分学者说这个词应该翻译做「自媚」。讨好自己,迎合自己,所谓「追随自己的内心」…</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">具体到我们的日常生活中,刻奇是什么呢?</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是那些你到旅游景点买纪念品,或去春节庙会、旧货市场看到的遍地都是的廉价小玩意。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇者每天都在过节,疯狂地庆贺美、爱和崇高。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是所有政客的美学理想。这不难解释为什么全国各地有如此众多诡异难看的雕塑、书法题词、山寨建筑,有那么多整齐划一的团体仪式表演。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是戏剧化的、夸张的、激情的自我演绎。比如,无数人反复的重复回味大话西游的台词,这个夏天则是用各种形式演绎韩寒电影的台词。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是过分崇拜大自然和原生态。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是生活在别处,是在路上…刻奇是总以为有一个比这个地方更好的地方。一种廉价的奢侈感。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是崇尚复古,刻奇是一种仪式感。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是自我沉醉、自我迷恋。是45度角仰望星空,泪流满面。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是给你一个廉价的参与感。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是每天在网络上喊着要改变世界。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">刻奇是商业世界「市侩」得最有艺术感的部分。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">当然,实际上还有更多的形式。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">上面这部分内容摘录自《新周刊》专题的《刻奇词典》一文,实际上我也正是因为这一期的内容而开始注意到这个现象的。因为在社交网络上,很多形式我非常反感,比如「点蜡烛」「不转不是中国人」… 其本质的共同点无法归纳,无法形容。一直到看到这个词。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">崔卫平曾在评论电影《集结号》的时候提到</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">「这 个词大约有这样几个意思:一、自我感动及感伤;二,难以拒绝的自我感动和感伤;三、与别人一道分享的自我感动与感伤;四、因为意识到与别人一道,感伤变得 越发加倍;五、滔滔不绝的汹涌感伤最终上升到了崇高的地步,体验感伤也就是体验崇高;六、这种崇高是虚假的,附加含义大过实际含义;七、当赋予感伤崇高的 意义之后,容不得别人不被感动与感伤。谁要是不加入这个感伤的洪流,就是居心叵测。八、这是最主要的,Kitsch是一种自我愚弄。」</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">而梁文道则这样说「刻奇」:「无非就是一种情绪的专制。这种专制的重点不在于控制人民的行为,也不在于控制每个人的思想,而在于控制他们的情绪。」</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">读到这里,你应该明白本文的标题了吧? 没错,<span style="color: #0070C0;"><strong>作为文化意义的「刻奇」其实学者们已经讲了太多了,具体到微博和朋友圈,很多人还没意识到这个玩意儿的威力</strong></span>。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">我给朋友们提醒了好几次,我说你们至少要去看看这个话题,了解一下其背后代表了哪些东西,这样你才能明白<span style="color: #0070C0;"><strong>为什么有些垃圾内容能够在微信里面「转疯了」</strong></span>。我当然不是说我们也去照搬这些刻奇,要使用的话,一两次就行了,如果长期使用,无疑是自甘下流。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">如 果去看一下微博上的所谓「营销大号」,其实大多数用的就是这个玩法。以前给某些团队做分享的时候我说,如果你要真的那样做并不难,只要你摸清脉络,贩卖相 应的「情感」给你的受众就行了,找个工具分析即时热点内容,这样复杂的社会里,各种事件层出不穷,还怕抓不到一个人的眼球,弄不出他的眼泪吗? 随时跟进,用不了多久肯定能火起来。当然,火起来之后跟你的品牌形象是否匹配,那就不好说了。<strong><span style="color: #0070C0;">刻奇可能会是你的网络传播手段</span></strong>,但这个手段不要当成目的。否则的话,跟公知有什么区别?</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">不同的人有不同的刻奇玩法。比如《乔布斯秘密日记》一书中讽刺的那样</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">「非洲。这片土地就像是一个工作圣地,它充满了仁慈和宽恕。到了这里,你便会得救。不 管你是谁,也不管你如何贪婪和腐化,只要你在非洲做了好事,人们便会对你竖起大拇指。当然,这并不是博诺的独创,他借鉴了戴安娜王妃的做法。现在,比尔· 盖茨也在赶这个时髦,还有麦当娜。」在中国,一些名流心目中的这块圣地则是「慈善」和「环保」。这些最能抓住庸众的情感。没错,不是大众,是庸众。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">不 要忽视贩卖情感的意义,因为情感最容易做公关危机。举个例子,前几天夜读金庸新版天龙八部,文中讲到,西夏小报传出星宿派掌门人丁春秋曾远赴西域,斥重金 购买西域女奴若干,饮处子之血以增长功力,中原武林人士闻之声讨,星宿弟子辩曰:「我家师傅是为了武林和平才这样做。」自是无法平息质疑,未几,丁春秋手 书公开信示众弟子并传遍江湖,信中讲到:「那次在西域的经历并不快乐,除了体会到我们祖先茹毛饮血的艰辛之外,喝血的感觉并不好。」风波遂平。</p><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">这篇文章的本身也是刻奇。</p><hr style="font-family: Avenir, sans-serif; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-top-color: rgb(234, 234, 234); height: 1px; margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-size: 17px; white-space: normal;"/><p style="font-family: Avenir, sans-serif; border: 0px; font-size: 17px; margin-top: 12px; margin-bottom: 18px; padding: 0px; outline: 0px; color: rgb(51, 51, 51); white-space: normal;">封面图: 红色娘子军 艺术家:钞氏兄弟</p></div>Sun, 28 Sep 2014 20:56:50 +0800 被腾讯“招安”的创业公司 你们过得还好吗?-E网尽收 V1.0 绿色免费版http://www.5iphp.com/?id=415<p style="text-align: center"><img src="http://www.5iphp.com/zb_users/upload/2014/6/2014060683708537.jpg" title="1402045220323.jpg" width="640" height="427" border="0" hspace="0" vspace="0" style="width: 640px; height: 427px;"/></p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">本周我们关注的是围绕在腾讯身边的创业公司的故事,包括Foxmail,易迅和搜狗。<br/></p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">在几年前,腾讯给人留下一种“铁蹄踏过,寸草不生”的印象。凡是被腾讯看上的公司,几乎没有一个有好下场。本文试图通过三个结论,说明这种印象其实很大程度上被夸大了。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">网友总结的腾讯“借鉴”对方模式的产品,涵盖即时通讯,电商,游戏等各大领域,几乎有四十多种。这里有一些借鉴成功的故事,但更有失败的例子。不过,人们更愿意记住那些以大欺小的典型案例,并且让自己总是站在弱者的一边。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">腾讯QQ游戏大厅打败了联众,就是一个最常被人们拿起来的例子。在这个故事当中,两家的格局对比非常像微软和网景。回顾整个过程可以发现,腾讯唯一拿出的杀手锏就是绑定的用户数量,而且休闲游戏平台与即时通信存在着天然的对接关系,这是一个使用起来天衣无缝的产品。这也导致QQ游戏基本上可以不与联众产生根本性的差异化。腾讯此后被说的最多的抄袭案例也是来自游戏方面,包括QQ飞车,QQ炫舞,以及英雄联盟等。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">但是值得注意的一点是,这些典型的山寨后打败对手的案例,其对手都是比较大的公司,并不属于创业团队的行列。而对于真正的创业团队,腾讯又是什么样的态度呢?有人可能会说到Talkbox,这是微信的前身并被微信击败。但是,做出微信的张小龙,本身也是创业者出身,并始终保持着创业者的姿态。如果说这是山寨,这也是一场创业者对创业者的战争。而张小龙证明的,或许是早点步入腾讯门下,自己就会变成幸运的一方。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">我们的故事,就从他开始讲起。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);"><strong>Foxmail</strong></p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">张小龙可能是腾讯到目前为止收购的最有价值的核心资产。他先后打造出了腾讯两个旗舰级的产品,QQ邮箱——挑战网易在中文电子邮件市场近十年的霸主地位;微信——即时通讯新时代的掌舵人。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">在制作QQ邮箱的时候,他的名气还没有那么大,也许只有网易的人可能会对他有所忌惮。但是自从微信之后,张小龙基本上被封神了。对产品经理而言,他就是神一样的存在。他的各种语录被当成红宝书一样,八卦故事也多得不用我重复叙述。所有的人都想弄明白,腾讯为什么成功做到了内部的自我颠覆,没有倒在让诺基亚、摩托罗拉、黑莓、索尼先后中枪的大公司病上面。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">在众多报道中体现出的张小龙,是一个非常安于,并且乐于接受自己产品经理角色的形象。他和他旗下的团队似乎毫无野心,每一次更新都非常谦虚的体现出产品细节的打磨,并且还带上一点个人情怀。然而在无形之中,微信的胃口越来越大,其所拥有的话语权也越来越多。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">我其实不敢想像,如果张小龙和马化腾之间发生了矛盾,该是一幅怎样的景象。实际上这种事情从现在来看,似乎也是不太可能发生的。要说原因的话,兴许这两个人都已经被太多的“俗事”淹没了,而他们最好的属于自己的放松方式,就是静下心来,去打磨一下产品。对产品的交流和对产品细节的热爱,是这两个人性格上的共同点。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">张小龙做Foxmail的时候,腾讯没有动过山寨一个邮件客户端来打败Foxmail的念头。它想要打败的,想要山寨的对象,可以说是网易。而作为个人开发者,同时也是创业者的张小龙本人则求仁得仁,获得了一个更好的,可以两耳不闻窗外事的开发环境。别忘了,在他手下诞生的好产品还包括漂流瓶和QQ邮箱的阅读空间。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">从个案上比较,张小龙非常像是千千静听的开发者nanling。被巨头收购后,个人已经成功的从上一个项目退出,而他们个人的才华存量不同,导致后面的发展规模也迥异。毫不夸张地说,要是nanling有张小龙这样的产品狂热,他兴许就会是百度的第一个李明远。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">我们的第一个结论:即使在“狗日的腾讯”时代,腾讯也不是对小开发者一律山寨扼杀的,存活的前提是,你做的东西不会直接抢腾讯的饭碗,或者你可以帮助腾讯抢其他巨头的饭碗。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);"><strong>易迅</strong></p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">腾讯试图建造一个电商帝国。拍拍网是完全利用腾讯自己招募的团队制作的产品,在2005-2006年左右,腾讯对拍拍网的扶持和宣传不可谓不卖力,而且寸土寸金的QQ推荐位也动用了不少。但是那个时候的实践,可以看做现在在微信插入京东链接的一个反面教材——即时通信跟购物,可能是两码事儿。总之,拍拍没有做成功。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">易讯被投资的时间是在2010年,同阶段腾讯纳入旗下的还有与Groupon合办的高朋,鞋类电商好乐买,以及珂兰钻石。他们要共同形成一个QQ的超级网购集群。但是推广渠道起初依然是QQ客户端,腾讯网等内部资源。此后,易迅才慢慢的开始在电视,公交地铁广告等传统媒体上大量广告。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">易迅主要宣传的是快,但是在大本营上海还不错,走到其他地方就有点力不从心。最终,由于自建物流的胜利,在快字招牌下,京东胜出。自建物流和当日达、次日达也是京东IPO讲故事的重要一段。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">易迅从被投资开始,到现在并入京东为止,始终都没有完全融入腾讯产品体系,天生就是一个相对比较独立的产品。最早,腾讯曾经试图在QQ秀位置用一个标签栏显示拍拍档案,然后是弹窗推送易迅的每日精选。但这都是非常不得人心的作法。除了这些,难道还要在粘贴淘宝、亚马逊网址的同时,自动提示“偷偷告诉你,这个东西在易迅也有卖哟”吗?</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">腾讯最后不得不用京东,为他们在电商领域的探索画上句号。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">作为被投资/收购的一方的易迅,本身的结局还不错。在2010年,所有对它和它的模式的期待都处于历史高位,可以说他们是选择了最好的时机把自己卖出去。易迅CEO卜广齐此后成为腾讯的高级副总裁,直到今年5月传出他离职的消息。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">我们的第二个结论:和腾讯核心业务关联不大的产品,不管自己山寨还是收购/投资团队都是难以成功的。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);"><strong>搜狗</strong></p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">如果你说微信的成功只是因为继承了QQ用户,那显然是片面的。现在腾讯正在进一步探索微信之后,下一个有可能会颠覆即时通讯状态的软件,并尽可能地争取让这个软件在自己的团队当中孵化出来。2014年春节,央视的《一年又一年》节目应用了腾讯的8秒短视频应用微视,作为跟微信一起的互动渠道。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">这让我们不禁回想起微信还是萌芽状态的时代。腾讯可能有多种多样的解决方案,为移动互联网时代做准备,而手机QQ在当时是最受宠的。微信只不过是腾讯无数个试错的小产品当中成功的那一个。通俗地讲,就像是你把某一天市面上能买到的所有彩票都买下来,然后其中必然会有一注中奖一样。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">然而,微信幸运的遇到了张小龙来掌舵,搜搜同样作为腾讯的试水项目,此后还被寄予厚望,却没有这么好的运气。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">除了上文提到的拍拍,当年QQ客户端最显眼的位置留给了搜搜的搜索框。在消息下方点右键即可搜索,留给搜搜的QQ徽章有3个,可以吸引一部分点亮徽章的爱好者。然而搜搜还是难逃失败命运。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">从更大的角度来说,搜索是通过流量产生价值的生意,而门户也是一样。腾讯网和搜搜是“既生瑜,何生亮”的关系。在点击消息记录打开搜索,和弹窗显示腾讯网新闻之间,网民选择了后者。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">在搜搜被关闭的时刻,其内部聚集着众多高薪聘用的技术工程师,根据他们的介绍,搜搜已经做了非常多的技术优化,只是没有得到施展的机会,因为它们的流量,搜搜旗下贴吧和问问等内容生成区的活跃度,始终没有得到进一步提升。而更好的算法,需要更大量的数据才能被验证。在搜狗吞并之后,搜搜原先的员工,其实很多只有遣散一途,它们的技术也算是打了水漂。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">另一方面,搜狗在接受腾讯注资之后,则避免了自我“催熟”以至于毁灭的风险。搜狗的意外火热是由搜狗输入法造就的,这甚至一度让马化腾感受到了客户端并非“常胜将军”的恐惧(当然,是在3Q大战期间)。输入法经过多年发展,承载了太多期望,已经不堪重负。在腾讯收购前夜,搜狗输入法新版大力推行“输入法开放平台”,要在螺蛳壳里做道场,甚至用Flash做多功能的输入法皮肤。幸亏最近电脑机能已经进步,要不然开机开个输入法就直接死机,啥都不用玩了。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">这绝对是自我毁灭的路程。转向移动互联网时代,输入法行业搜狗并不占压倒性优势,竞争态势已经比较危险。而360对搜狗志在必得的样子,更是对王小川造成了直接威胁。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">有人说,搜狗、大众点评和京东的三项投资,是腾讯投资策略转变的标志。你看,腾讯不仅买股权,还把自己的竞品拿出来送嫁妆。但是,这三家里面,可以说搜狗和腾讯之间的联系最为紧密。换句话说,他们两家之间不只是战略投资,更是一种互相需要的关系。</p><p style="margin-top: 0px; margin-bottom: 15px; padding: 0px; border: 0px; font-family: &#39;Segoe UI&#39;, Tahoma, Arial; line-height: 27px; vertical-align: baseline; text-indent: 2em; white-space: normal; background-color: rgb(245, 250, 255);">我们的第三个结论:在注资搜狗时,腾讯尚未完成其收购和投资策略的真正转变。</p><p><br/></p>Fri, 06 Jun 2014 23:12:11 +0800E网尽收 V1.0 绿色免费版
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